AI-NATIVE
GAME STUDIO
& HIT FACTORY.

Privacy Policy

This Privacy Policy explains how PLAI GAMES LTD ("Plai Games", "we", "our", or "us") collects, uses, stores, and protects information when you visit our website (plaigames.com) or download, access, and play any of our mobile games and applications (including plai.io - Game Platform, Ango: Logic Puzzle & Brain, Pixel Bomb, and future titles, collectively the "Services").

1. Information We Collect

We minimize data collection and only process data necessary to operate, optimize, and monetize our Services:

• Gameplay & Telemetry Data: Level progression, session duration, in-game economy balances, scores, and interaction events used to balance game difficulty and improve user experience.
• Device & Technical Identifiers: Device model, operating system version, language, country-level IP region, crash logs, and mobile advertising identifiers (such as Google Advertising ID / GAID or Apple IDFA, subject to your explicit OS-level consent).
• Transaction Records: Non-financial confirmation tokens from Google Play or the Apple App Store when you make In-App Purchases (IAP). We never collect or store your credit card or banking details.
• Direct Inquiries: Your name, email address, and message content if you contact us directly via email.

2. How We Use Your Information & Legal Basis

Under the UK GDPR, EU GDPR, and applicable international privacy laws, we process information based on:

• Performance of a Contract: Delivering core gameplay, saving progress, and fulfilling In-App Purchases.
• Legitimate Interests: Crash diagnostics, anti-fraud security, cohort retention analytics, and non-personalized contextual advertising.
• Consent: Serving personalized advertisements and App Tracking Transparency (ATT) permissions where required by law. You may withdraw consent at any time in your device settings or in-game privacy menu.

3. Advertising, Analytics & Third-Party SDKs

Our mobile games may integrate industry-standard third-party partners (such as Google AdMob, Google Play Services, Apple Game Center, Firebase, or mediation partners listed in our app-ads.txt) to provide analytics, crash reporting, and advertising. These partners process data under their own respective privacy policies and strict data-processing agreements.

4. Data Retention & Security

We retain telemetry and diagnostic records only for as long as necessary to fulfill the purposes outlined in this policy or comply with statutory obligations. All data transmissions are encrypted in transit via TLS/HTTPS.

5. Children's Privacy

We do not knowingly collect personal data from children under the age of 13 (or 16 where applicable under UK/EU law). If we learn that personal information from a child has been collected inadvertently, we will promptly delete it.

6. Your Privacy Rights (UK, EEA & US Residents)

Depending on your jurisdiction, you have the right to request access to, correction of, deletion of, or restriction of your personal data, as well as the right to opt out of targeted advertising. To exercise any privacy rights, please contact our Data Protection point of contact via the executive email channel in the Contact section of our website, referencing "Privacy Request — PLAI GAMES LTD".

Terms of Service

Please read these Terms of Service ("Terms") carefully before accessing plaigames.com or downloading and playing any mobile game published by PLAI GAMES LTD ("Plai Games", "we", "us", or "our"). By accessing or using our Services, you agree to be bound by these Terms.

1. Limited License

Subject to your compliance with these Terms, Plai Games grants you a personal, non-exclusive, non-transferable, revocable, limited license to download and use our mobile games and website solely for your personal, non-commercial entertainment purposes.

2. Intellectual Property

All rights, title, and interest in and to our Services—including all source code, AI-generated and handcrafted assets, Clean Architecture modules, visual artwork, audio, game mechanics, trademarks, and the "PLAI GAMES" brand—are owned exclusively by PLAI GAMES LTD. You may not copy, decompile, reverse-engineer, modify, or distribute any part of our Services.

3. Virtual Items & In-App Purchases

Our games may include virtual currencies, boosters, or cosmetic items ("Virtual Items") earned through gameplay or licensed via In-App Purchases through Google Play or the Apple App Store:

• Virtual Items have no real-world monetary value and cannot be redeemed, transferred, or exchanged for cash outside the Service.
• All billing and payment processing is handled directly by the respective platform store (Google or Apple) and is subject to their refund policies and mandatory consumer laws.

4. Acceptable Use & Fair Play

You agree not to use cheats, automation software (bots), exploits, memory editors, or unauthorized third-party software designed to modify or interfere with our games, matchmaking algorithms, or backend infrastructure. We reserve the right to suspend or terminate access for violations of fair play.

5. Disclaimer of Warranties & Limitation of Liability

Our Services are provided on an "AS IS" and "AS AVAILABLE" basis without warranties of any kind, to the fullest extent permitted by applicable law. Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under the laws of England and Wales. Subject to the foregoing, PLAI GAMES LTD shall not be liable for indirect, incidental, or consequential damages arising from your use of the Services.

6. Governing Law & Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction (without prejudice to mandatory consumer protection rights in your country of residence).